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Why Soil?

Soil is the earth’s fragile skin that anchors all life on Earth.

The Soil Story

Soil supports 95 percent of all food production,


By 2060, our soils will be asked to give us as much food as we have consumed in the last 500 years. They filter our water.


They are one of our most cost-effective reservoirs for sequestering carbon.


They are our foundation for biodiversity.  And they are vibrantly alive, teeming with 4500 kilo’s of biological life in every acre.


Yet in the last 150 years, we’ve lost half of the basic building block that makes soil productive. The societal and environmental costs of soil loss and degradation in the United States alone are now estimated to be as high as $85 billion every single year.


Like any relationship, our living soil needs our tenderness. 


This is why we created RE GEN.

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